Known to many as “The Godfather of Hard Money”, Alan’s influence is felt throughout the Private Lending space. In the early 1990s, he helped create the underwriting criteria, loan parameters, and legal documents that are still at the foundation of the industry.

To all, Alan was known as a man of integrity, compassion, and generosity who valued and loved family above all else. His guiding business principles of transparency, honesty, and “look for the win-win” have always guided Rock East Funding – and always will.