When I joined Rock East Funding about five years ago and started meeting investors, I got one of two reactions when I met investors. The first reaction was “Oh great, you’re a lender. Tell me about your terms.” The other reaction was the opposite – “ohhh….you’re a hard money lender.” That reaction was from people who felt it’s a “shady” business where investors get “ripped off.”

Like any industry, unfortunately, there certainly are unscrupulous players in the Hard Money industry. However, if you are working with a reputable lender, Hard Money can be key to fueling your growth and success.

So, let’s dispel some of the Hard Money Myths.